North Ferriby United

Vanarama becomes the Title Sponsor of the 2014/15 Football Conference
Company signs three year partnership

 Vanarama.co.uk, the market disrupting van 
leasing business is the new title sponsor of the Football Conference. The 
partnership was launched today in the presence of member clubs and will see 
the commercial vehicle specialists take the naming rights for all 1,476 
games a season across the three divisions in 2014/15.

To mark the launch of the partnership, Vanarama will bring back the 
competitions traditional name after a 7 year absence. From the start of the 
new season the league shall be known as the Vanarama Conference, Vanarama 
Conference North and Vanarama Conference South.
The deal is a statement of intent for Vanarama joining Barclays Bank plc and 
Sky Bet as one of only three title partners of the top tier of English 
football. Vanarama will use the Vanarama Conference platform to further 
build rapid UK wide awareness and understanding of the Vanarama business via 
the League’s established national; regional and social media platforms.
Vanarama.co.uk is part of the Autorama Group of companies. Vanarama are 
specialists in van, pickup truck and car leasing, where customers lease 
their vehicles instead of buying them.

A company of football fans, Vanarama will support the sponsorship with a 
series of fan-based initiatives. The first of these initiatives is for each 
club’s community scheme to earn from every car or van leased from Vanarama, 
or one of its sister companies through a special Club offer.

The partnership was negotiated by sports marketing agency SportQuake who 
will also assist in managing and delivering the national sponsorship 
campaign. SportQuake specialise in helping consumer brands and rights owners 
to deliver commercial and cultural value through sport. This year SportQuake 
has already completed over 100 football partnership deals including major 
transactions with all 20 English Premier League clubs.

The first game in the new Vanarama Conference will take place on Saturday 
9th August 2014 seeing Bristol Rovers FC host Grimsby Town FC at 12.45pm 
live on BT Sport.

Andy Alderson, Vanarama.co.uk’ s Managing Director, said: “With the 
Construction sector predicted to play a major role in the growth of the UK 
economy over the next few years Britain’s van drivers, our customers, will 
be at their busiest since the peak of 2007. Our research shows a clear fit 
between our customers and football fans UK wide and as soon as I became 
aware of this unique opportunity to become such an important part of the 
national game I just had to get involved.”

Brian Lee, Chairman of the Football Conference said: "I am sure I speak for 
the whole of the Football Conference family, in welcoming such a competitive 
and innovative brand as Vanarama, to become our new Title Sponsor. We all 
look forward to working with Andy and his first class committed team to 
establish a partnership going forward which will be of major benefit to both 
over the next few years. Branding is a key element in this sponsorship for 
Vanarama, who will now be able to link their rapidly growing name, allied to 
our national sport through our position in it, backed with vibrant media 
coverage".